Asda lashes out at Tesco's 'copycat' voucher plan
Asda has launched a scathing attack on Tesco’s new voucher campaign, accusing its rival of using copycat tactics that lack substance.
The new Tesco push, backed by a national print advertising campaign that launched today, offers customers a ‘£5 off’ voucher when they spend more than £40 on a shop.
“While imitation is the sincerest form of flattery, Tesco’s attempt at imitation misses the point,” a spokesperson for Asda said.
“Our ‘£5 off £40’ at Christmas encouraged shoppers to go to our Price Guarantee website, where over four million in December alone saw how much more expensive Tesco were, day-in, day-out.
“They came, they checked, they found out the truth, and they stayed. Vouchers that promise lower prices instead of delivering them are nothing more than a short-term gimmick.”
Readers' comments (2)
Andrew | 19 Jan 2012 13:19
I'd hardly think that Asda can claim to have invented the spend threshold voucher process.
No-one is truly an innovator within food retail at the moment, therefore these tactics will be deployed in all of the multiples at some point.
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Anonymous | 03 Feb 2012 13:29
Andrew,
They are not saying they did, rather that Tesco can't capitalise on the benefit ASDA can by taking them to the Price Guarantee site.
Tesco are using the voucher as a reward, whereas ASDA used it as a mechanic to draw customers into their campaign.
They're belitting Tesco's attempt, rather than calling it imitation.
"... Tesco's attempt at imitation misses the point"
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