Asda makes most of Leiths link with new posh ready meals

  • Print
  • Share
  • Comments (2)
  • Save

Asda has relaunched the first tranche of products in its Extra Special range to have been developed by posh cookery school Leiths.

The 64 Extra Special ready meals - which will carry a Created with Leiths School of Food and wine strapline - hit stores this week. They include new recipes developed by Leiths’ chefs as well as some improved existing Extra Special meals.

Some recipes - such as pork shank with apple glaze - are from Leiths Cookery Bible while others - like French farmhouse chicken casserole - are Leiths MD Camilla Schneideman’s own personal recipes.

The meals will be sold at the trial price of £2.50 for meals for one, £4 for meals for two, and £1.50 for sides for two.

Asda first partnered with the cookery school last year when Leiths tasted and approved Extra Special products.

Leiths is now working through the entire Extra Special range - this time creating and developing products - with a Christmas range to be launched next, and further products hitting shelves next year.

Readers' comments (2)

  • Can I get a list of Leiths main course ready meals please ?

    Unsuitable or offensive? Report this comment

  • TESCO FINEST is much better.

    Unsuitable or offensive? Report this comment

Have your say

Please add your comment. Remember that submission of comments is governed by our Terms and Conditions. You can include links, but HTML is not permitted.

Mandatory
Mandatory
Mandatory
Mandatory

Related images

  • Asda makes most of Leiths link with new posh ready meals
  • Print
  • Share
  • Comments (2)
  • Save
Sign in

Newsletter sign-up

I wish to receive the following newsletters:

Subscriber only alerts:

DIRECTORY

The+Grocer+Directory

CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

FOLLOW THE GROCER

The Grocer's commentators and opinion makers