Beckham makes his Sainsbury's TV ad debut

Fresh from his Major League Soccer Cup success with LA Galaxy earlier this week, international footballing superstar David Beckham has debuted in his first ad campaign for Sainsbury’s.

Beckham is blindfolded in the short film, which broke in cinemas this week, and is put through his paces by Dave Clarke, the ParalympicsGB five-a-side football captain, to
highlight the level of skill and commitment required to participate in Paralympic sport.

“The character and determination they show by doing this every single day, makes me proud to be British,” Beckham said.