SuperValu campaign to help ‘Spend Less’
Irish indie SuperValu has launched a 'Spend Less' campaign to reduce the price of an average weekly SuperValu shopping basket from 132 to 102.
Musgrave Group has invested 90m in the campaign, which it said had been developed in response to feedback from customers on what products they needed to save money on.
It has made a "significant" range of price cuts on everyday items such as cereals, pasta and teabags, and has increased deep cut special offers such as half-price promotions on legs of lamb and roast beef. Over the past year, SuperValu has seen a 15% increase in demand for its promotional offers.
Some 5m has also been invested on offers for products used in school lunches. "We are giving consumers what they want price cuts on the items they buy every week," said marketing director Ray Kelly.
