monster ultra low sugar energy drink

Monster Energy goes Ultra with new zero sugar lines

25 Sep 2015 | By Vince Bamford

Coca-Cola Enterprises has unleashed a new salvo in the war on sugar – the launch of a range of zero-sugar


New soft drink brand Overhang claims to relieve hangovers Subscription

24 Sep 2015 | By Simon Gwynn

A new business has launched a soft drink that it claims can relieve hangover symptoms…


Savse plays on 'hard to say' name in new advertising campaign Subscription

24 Sep 2015 | By Lisa Riley

The ‘Hard To Say, Easy To Love [Sav-say]’ campaign kicked off on Monday…


Sheppy's, Älska, Aston Manor, London Glider: NPD in cider Subscription

25 Jun 2015 | By Simon Gwynn

A look at some brand new cider products

more drinks company news

casillero del diablo wine ad

Casillero del Diablo spends big but needs more fun Subscription

16 Nov 2015 | By Mark Dishman

It’s hard not to admire Casillero del Diablo’s confidence. Or budget

jimmy cregan iced coffee

Business needs purpose and a story - so make it a good one! Subscription

22 Oct 2015 | By Jimmy Cregan

Consumer-facing businesses need a purpose. They need to have a story


What should Asda focus on to turn around falling sales?

View poll results

Responsibility Ok

No delay on Deal report

04 Dec 2014

We were surprised by the claim in The Grocer that the Responsibility Deal evaluation report is “delayed until at least 2016”…

Duty stamps still on table

01 Sep 2013

As an interested party in the debate on duty fraud may I heartily support the FWD’s view about endorsement…

There's more to the US craft beer decline than meets the eye

01 Sep 2013

There’s been a dramatic fall in UK imports of American craft beers…

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