diageo news

Gordon's gin & tonic RTD in £1.50 PMP

Diageo relaunches RTD lineup in price-marked pack Subscription

12 Apr 2017 | By Helen Gilbert

The six-strong range is available now for £1.50 per 250ml can

Johnnie Walker Aged 18 Years

Diageo gives Johnnie Walker 18-year-old blend a new name Subscription

05 Apr 2017 | By Daniel Selwood

Platinum Label is to relaunch in the summer as Aged 18 Years

DrinkIQ from Diageo, body processing alcohol

Diageo unveils Drink IQ tool to aid responsible drinking Subscription

22 Mar 2017 | By Helen Gilbert

The platform debunks common myths about alcohol and tests users’ knowledge


Did reset or price row lead to Tesco's Heineken cull? Subscription

03 Apr 2017 | By Carina Perkins

Some Heineken brands axed by Tesco were doing well, and mainstream brands from rivals have gained more space

more diageo news

Jack Daniel's Tennessee Cider

Jack Daniel’s entry to cider is a landmark move. As a long as it hasn’t done a Magners Subscription

05 Apr 2017 | By Rob Brown

Jack is back. And this time he’s dressed up as a cider.

liam newton quote web

Lager must tell its story Subscription

09 Dec 2016

The truth is that lager is not connecting with 20 to 34-year-olds as a category in a way it once did


What impact will Brexit have on UK fisheries?

View poll results


Climate change, Defra, and Andrea Leadsom Subscription

28 Jul 2016

Sir, Defra is one organisation that could really benefit from a Brexiteer at its helm

craft beer

The thirst for new craft beers may run its course Subscription

20 Jul 2016

Will there really be growing demand for as long as producers of all scales offer something ‘new’?


Responsible work on antibiotics should be recognised Subscription

07 Jul 2016

Over the past five years the UK has reduced antibiotic use in the poultry meat sector by 44%

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