heineken news

Cindy Tervoort

Heineken appoints Cindy Tervoort UK marketing director

06 Nov 2015 | By Vince Bamford

Tervoort is currently head of marketing for cereals in PepsiCo’s Western Europe & Africa region


Diageo and Heineken swap emerging markets assets in $780m deal Subscription

07 Oct 2015 | By Edward Devlin

Diageo has agreed a $780.5m (£515m) three-part deal with Heineken to swap assets in emerging markets.

sol promo pack

Sol gets into the 'Espiritu Libre' with unique prize promo Subscription

06 Aug 2015 | By Simon Gwynn

Heineken is highlighting Sol’s ‘Espiritu Libre’ – free spirit – with a promotion

rowan gormley majestic wine

Flexibility and footfall key to the Jedi revolution at Majestic Subscription

20 Nov 2015 | By Simon Gwynn

With Majestic’s mature stores growing, Rowan Gormley believes he can sweat a successful strategy out of his existing estate

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casillero del diablo wine ad

Casillero del Diablo spends big but needs more fun Subscription

16 Nov 2015 | By Mark Dishman

It’s hard not to admire Casillero del Diablo’s confidence. Or budget

andy fyffe quote web

Craft brewing revolution: the opportunities and choices Subscription

15 Oct 2015

Global brewing groups have been making low-profile acquisitions in order to tap growth potential of craft beer


What should Asda focus on to turn around falling sales?

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Responsibility Ok

No delay on Deal report

04 Dec 2014

We were surprised by the claim in The Grocer that the Responsibility Deal evaluation report is “delayed until at least 2016”…

Duty stamps still on table

01 Sep 2013

As an interested party in the debate on duty fraud may I heartily support the FWD’s view about endorsement…

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