Heineken saw overall beer volumes rise 3.1% and a “mid-single digit” figure in the UK as the World Cup and warm weather helped boost first half trading.
Improving beer volumes and growth in premium beers helped boost Heineken group revenue by 3.4% in the first quarter of 2014, the company reported today.
Heineken is launching Belgian beer Affligem into the off-trade after this month bringing distribution back in-house…
WKD is looking to shore up declining sales with a new look as it and other traditional RTDs continue to lose ground to newer products.
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