Bright denies talk of billion-pound Weetabix bid

  • Print
  • Share
  • Comment
  • Save

Bright Food Group has denied it is in talks to buy Weetabix for £1bn.

According to press reports, the cereal group’s private equity owner, Lion Capital, has already held discussions over a sale.

But Bright denied it was interesting in acquiring Weetabix, which generates annual sales of more than £420m.

The news marks a return to the headlines for Bright, which last year lost out to General Mills for a stake in French yogurt giant Yoplait. A £2bn bid to buy United Biscuits collapsed in 2010.

Bright is one of China’s largest food producers and is backed by the Shanghai authorities.

Have your say

Please add your comment. Remember that submission of comments is governed by our Terms and Conditions. You can include links, but HTML is not permitted.

Mandatory
Mandatory
Mandatory
Mandatory

Related images

  • Bright denies talk of billion-pound Weetabix bid
  • Print
  • Share
  • Comment
  • Save
Sign in

Newsletter sign-up

I wish to receive the following newsletters:

Subscriber only alerts:

DIRECTORY

The+Grocer+Directory

CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

FOLLOW THE GROCER

The Grocer's commentators and opinion makers