Bright denies talk of billion-pound Weetabix bid

  • Print
  • Share
  • Comment
  • Save

Bright Food Group has denied it is in talks to buy Weetabix for £1bn.

According to press reports, the cereal group’s private equity owner, Lion Capital, has already held discussions over a sale.

But Bright denied it was interesting in acquiring Weetabix, which generates annual sales of more than £420m.

The news marks a return to the headlines for Bright, which last year lost out to General Mills for a stake in French yogurt giant Yoplait. A £2bn bid to buy United Biscuits collapsed in 2010.

Bright is one of China’s largest food producers and is backed by the Shanghai authorities.

Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility or email


Related images

  • Bright denies talk of billion-pound Weetabix bid
  • Print
  • Share
  • Comment
  • Save

Grocer jobs Experts in FMCG

Search jobs
Sign in

Newsletter Sign-up


I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Finance Member to receive these newsletters:

Become a member of The Grocer



CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.


The Grocer's commentators and opinion makers