news from coca-cola

lifting world cup

Fifa arrests: sponsors Coca-Cola, AB InBev and McDonald's express concern

28 May 2015 | By Vince Bamford

Key sponsors issue statements regarding ongoing controversy which has seen nine Fifa officials arrested

Coca Cola Happiness Fireworks ad

Coca Cola starts 'one brand' strategy with new ad campaign

05 May 2015 | By Vince Bamford

Created by Ogilvy Amsterdam, the ad is called What Are You Waiting For and is designed to encourage consumers to ‘choose happiness’

Coke one brand line up

Coca-Cola's rebrand: The experts have their say

05 Mar 2015 | By Vince Bamford

With the move to bring together the design of four Coke varieties, has one of the world’s most famous brands taken a misstep?

fizzy soft drink

Healthier is cheaper as low-sugar juices offer savings Subscription

05 Sep 2014 | By Vince Bamford

Consumers choosing low-sugar drinks in the juice aisles could be cutting spending as well as sugar consumption…

more coca-cola news

tango ad

Surreal, anarchic ad fits Tango tradition Subscription

18 Jun 2015 | By Mark Dishman

There’s something of the anarchic spirit of fellow orange drink Irn-Bru in Tango’s new ad…

coca cola life 500ml

Does Coke Life make Coca-Cola big, bad and stupid?

01 Oct 2014 | By Karen Connell

Has the obesity and sugar debate turned Coca-Cola into the company we all love to hate? asks Karen Connell.

Poll

What are the implications of a potential Greek exit from the euro?

View poll results

Soft drinks digital

You can’t please everyone

04 Apr 2015

Adopting a market tier definition approach means brands don’t waste resources talking to 100% of the ‘market’ regardless of the business issues

Lemonade and lime

Soft drinks adventure...

03 May 2014

Sir: I was disappointed to see that your Focus on Soft Drinks highlighting the trend for innovative flavours failed to mention our brand Laimon Fresh (‘Giant Leaps,’ 26 April, p69).

sweet solution screen shot

There's too much alarm over sugar and sweeteners

13 Apr 2014

The launch of health campaign group Action on Sugar in January sparked a debate around sugars in the diet…

Sign in

Newsletter Sign-up

Free

I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Finance Member to receive these newsletters:

Become a member of The Grocer

DIRECTORY

The+Grocer+Directory

CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

FOLLOW THE GROCER

The Grocer's commentators and opinion makers