news from coca-cola

Coca Cola sugar

Coca-Cola launches ad offensive in wake of sugar war

16 Sep 2015 | By Ian Quinn

Coca-Cola has launched a major new health focused advertising drive

Coca cola fridges

Coca-Cola is brand most resilient to own-label, research says

18 Aug 2015 | By Ian Quinn

Almost half (48%) of 840 consumers polled by brand insight specialists Instantly said they would never forsake the brand

coca cola enterprises merger

What does Coca-Cola's €28bn bottling mega-merger mean? Subscription

14 Aug 2015 | By Alec Mattinson

What does the €28bn bottling mega-merger mean to Coca-Cola, its customers and consumers?…


Orange supply squeeze puts pressure on juice suppliers Subscription

22 Aug 2015 | By Edward Devlin

An expected shortage of fresh oranges from Spain is set to squeeze juice supplies

more coca-cola news

lucozade advert

Lucozade Energy proves just as effective away from the gym Subscription

21 Aug 2015 | By Mark Dishman

Lucozade Energy is casting its net away from the gym with its witty, arresting ‘Find Your Flow’ ad

tango ad

Surreal, anarchic ad fits Tango tradition Subscription

18 Jun 2015 | By Mark Dishman

There’s something of the anarchic spirit of fellow orange drink Irn-Bru in Tango’s new ad…


Is the Autumn Statement good news for grocery?

View poll results

Soft drinks digital

You can’t please everyone

04 Apr 2015

Adopting a market tier definition approach means brands don’t waste resources talking to 100% of the ‘market’ regardless of the business issues

Lemonade and lime

Soft drinks adventure...

03 May 2014

Sir: I was disappointed to see that your Focus on Soft Drinks highlighting the trend for innovative flavours failed to mention our brand Laimon Fresh (‘Giant Leaps,’ 26 April, p69).

sweet solution screen shot

There's too much alarm over sugar and sweeteners

13 Apr 2014

The launch of health campaign group Action on Sugar in January sparked a debate around sugars in the diet…

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