news from coca-cola

Coca-Cola Share a Coke push 2017

Bottling restructure costs hit Coca-Cola’s first quarter earnings Subscription

25 Apr 2017 | By Alec Mattinson

Coca-Cola’s first quarter earnings dropped by 20% amid a double-digit sales decline and high than expected costs relating to the restructuring of its bottling operations.

Classic Coke bottle

Coke ditching multibuys in shift to single price promos Subscription

19 Apr 2017 | By Carina Perkins

Coca-Cola has continued to ditch multibuys as it looks to satisfy shoppers’ growing thirst for everyday low prices

Coca-Cola Share a Coke push 2017

CCEP names holiday destinations in new Share a Coke push

19 Apr 2017 | By Daniel Selwood

Kicking off next month, the promotion is to be backed by a £10m spend

focus on soft drinks, girl with coke

As Life is canned, what's the next move for brand Coke?

13 Apr 2017 | By Rob Brown

The trade is unanimous: forget Life and push Pepsi Max rival Coke Zero Sugar

more coca-cola news

coke life

Why it's time to change the recipe of Classic Coke Subscription

13 Apr 2017 | By Adam Leyland

Reformulating Coca-Cola sounds like heresy, but it can be done, while still meeting the brand’s flavour guidelines

coca cola

Dispatches on Coke shines light on food-science collusion Subscription

30 Mar 2017 | By James Halliwell

Like you, I had been convinced that eating and drinking too much sugary stuff would make me fat


Can Waitrose make a success of recipe box deliveries?

View poll results

soft drinks one use

What about the people who like sugary drinks? Subscription

14 Dec 2016

Sir, The proposed sugar tax is an unfair and retrograde move for consumers

Milk dairy consumer shopping choice

Marketers have not been listening to consumers Subscription

20 Jul 2016

Sir; Brexit is a statement from the people who buy our products and our brands that we are not listening to them

Soft drinks digital

You can’t please everyone

04 Apr 2015

Adopting a market tier definition approach means brands don’t waste resources talking to 100% of the ‘market’ regardless of the business issues

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