news from coca-cola

Coke one brand line up

Coca-Cola's rebrand: The experts have their say

05 Mar 2015 | By Vince Bamford

With the move to bring together the design of four Coke varieties, has one of the world’s most famous brands taken a misstep?

Coke rebrand raised

Marketing shake-up brings all Coca-Cola variants under single brand

05 Mar 2015 | By Vince Bamford

Coca-Cola has unveiled a radical marketing shake-up that will bring its four sub-brands under a single umbrella brand.

Coke Elvis

Elvis and Marilyn pucker up for Coke Contour bottle ads

02 Mar 2015 | By Vince Bamford

Coca-Cola is marking the 100th anniversary of its Contour bottle with a marketing push

fizzy soft drink

Healthier is cheaper as low-sugar juices offer savings Subscription

05 Sep 2014 | By Vince Bamford

Consumers choosing low-sugar drinks in the juice aisles could be cutting spending as well as sugar consumption…

more coca-cola news

coca cola life 500ml

Does Coke Life make Coca-Cola big, bad and stupid?

01 Oct 2014 | By Karen Connell

Has the obesity and sugar debate turned Coca-Cola into the company we all love to hate? asks Karen Connell.

coca cola life 500ml

Coke Life and the new 'third way' for sweetness

26 Sep 2014 | By Charles Rolls

So finally they get it. Coca-Cola, Lucozade and a host of others are launching half-sugar versions of their classic drinks…

Poll

What’s your reaction to Morrisons’ management cull?

View poll results

Lemonade and lime

Soft drinks adventure...

03 May 2014

Sir: I was disappointed to see that your Focus on Soft Drinks highlighting the trend for innovative flavours failed to mention our brand Laimon Fresh (‘Giant Leaps,’ 26 April, p69).

sweet solution screen shot

There's too much alarm over sugar and sweeteners

13 Apr 2014

The launch of health campaign group Action on Sugar in January sparked a debate around sugars in the diet…

Flexibility and the ASA

03 Feb 2014

Less attention has been given to one aspect of the ASA’s ruling on Lucozade that permits some welcome flexibility…

Grocer jobs Experts in FMCG

Weetabix c/o SmithCarey HEAD of REVENUE MANAGEMENT

HEAD of REVENUE MANAGEMENT - Weetabix c/o SmithCarey

Highly competitive, bonus, car or allowance & benefits
Search jobs
Sign in

Newsletter Sign-up

Free

I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Finance Member to receive these newsletters:

Become a member of The Grocer

DIRECTORY

The+Grocer+Directory

CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

FOLLOW THE GROCER

The Grocer's commentators and opinion makers