news from coca-cola

Coca Cola Happiness Fireworks ad

Coca Cola starts 'one brand' strategy with new ad campaign

05 May 2015 | By Vince Bamford

Created by Ogilvy Amsterdam, the ad is called What Are You Waiting For and is designed to encourage consumers to ‘choose happiness’

Coke one brand line up

Coca-Cola's rebrand: The experts have their say

05 Mar 2015 | By Vince Bamford

With the move to bring together the design of four Coke varieties, has one of the world’s most famous brands taken a misstep?

Coke rebrand raised

Marketing shake-up brings all Coca-Cola variants under single brand

05 Mar 2015 | By Vince Bamford

Coca-Cola has unveiled a radical marketing shake-up that will bring its four sub-brands under a single umbrella brand.

fizzy soft drink

Healthier is cheaper as low-sugar juices offer savings Subscription

05 Sep 2014 | By Vince Bamford

Consumers choosing low-sugar drinks in the juice aisles could be cutting spending as well as sugar consumption…

more coca-cola news

coca cola life 500ml

Does Coke Life make Coca-Cola big, bad and stupid?

01 Oct 2014 | By Karen Connell

Has the obesity and sugar debate turned Coca-Cola into the company we all love to hate? asks Karen Connell.

coca cola life 500ml

Coke Life and the new 'third way' for sweetness

26 Sep 2014 | By Charles Rolls

So finally they get it. Coca-Cola, Lucozade and a host of others are launching half-sugar versions of their classic drinks…

Poll

How will Booker's acquisition of Budgens and Londis affect the convenience sector?

View poll results

Soft drinks digital

You can’t please everyone

04 Apr 2015

Adopting a market tier definition approach means brands don’t waste resources talking to 100% of the ‘market’ regardless of the business issues

Lemonade and lime

Soft drinks adventure...

03 May 2014

Sir: I was disappointed to see that your Focus on Soft Drinks highlighting the trend for innovative flavours failed to mention our brand Laimon Fresh (‘Giant Leaps,’ 26 April, p69).

sweet solution screen shot

There's too much alarm over sugar and sweeteners

13 Apr 2014

The launch of health campaign group Action on Sugar in January sparked a debate around sugars in the diet…

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Food Service - National Account Manager - Mash Direct Ltd

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