news from coca-cola

Coca cola cans in ice

Coca-Cola revenues slide despite World Cup boost

23 Jul 2014 | By Alec Mattinson

Coca-Cola reported a fall in second quarter revenues and profits despite a huge marketing effort around the FIFA World Cup.

nestle food engineer

FDF highlights role of women in engineering through online event

29 Jun 2014 | By Sara Spary

Female engineers from some of the biggest names in grocery faced a grilling from schoolchildren this week…

consumer initiative

Share a Coke: Consumer Initiative of the Year Subscription

13 Jun 2014

Personalisation is a classic marketing trick – but nothing comes close in scale to the Share a Coke campaign…

Crushed can

SACN and the war to crush sugar: 10 things you need to know Subscription

04 Jul 2014 | By Ian Quinn

It’s not just fizzy drinks under fire. SACN and PHE are driving radical demands for slashing sugar across the board…

more coca-cola news

Running exercise

Energy drinks' success shows way forward for health messages Subscription

28 Jun 2014 | By Claire Nuttall

The issue of unhealthy drinks remains high on the news agenda, with sugar in particular proving a major hot potato…

Sugary cola

SACN sugar bombshell must be dealt with collaboratively

28 Jun 2014 | By Ian Quinn

Rarely can a report seven years in the making have lived up to the hype…

Poll

What will the new organic report, which says organic food is healthier, do for sales?

View poll results

Lemonade and lime

Soft drinks adventure...

03 May 2014

Sir: I was disappointed to see that your Focus on Soft Drinks highlighting the trend for innovative flavours failed to mention our brand Laimon Fresh (‘Giant Leaps,’ 26 April, p69).

sweet solution screen shot

There's too much alarm over sugar and sweeteners

13 Apr 2014

The launch of health campaign group Action on Sugar in January sparked a debate around sugars in the diet…

Flexibility and the ASA

03 Feb 2014

Less attention has been given to one aspect of the ASA’s ruling on Lucozade that permits some welcome flexibility…

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