news from coca-cola

wincanton warehouse

Wincanton seals deal to manage Coca-Cola's Lisburn warehouse Subscription

17 Jan 2017 | By Ronan Hegarty

The supply chain specialist will handle both raw materials and finished product

Coca-Cola Zero Sugar Tastes More Like Coke ad

Coca-Cola Zero Sugar gets £4.5m Tastes More Like Coke push Subscription

16 Jan 2017 | By Daniel Selwood

Activations include a 20-second TV commercial that will run until the end of February

Coke Christmas truck

Coke Christmas tour 'should be banned' say health experts Subscription

11 Jan 2017

Coca-Cola strongly defended the use of the truck in its marketing

sugar tax

What now for the soft drinks sugar levy? Subscription

12 Dec 2016 | By Ian Quinn

The government’s ‘sugar tax’ on soft drinks looks sure to come into force but questions remain over how much it will cost…

more coca-cola news

spar soft drinks

Pat unpacks Westminster's soft drinks levy

08 Dec 2016

Do you know, in all these years I’ve never really understood what happens in Westminster

soft drinks sugar

Treasury has offered soft drinks makers ‘wiggle room’ with levy detail delay Subscription

05 Dec 2016 | By Ian Quinn

The Treasury has paused for breath before it reveals the full extent of the sugar tax


As the results flood in, who do you think won Christmas?

View poll results

soft drinks one use

What about the people who like sugary drinks? Subscription

14 Dec 2016

Sir, The proposed sugar tax is an unfair and retrograde move for consumers

Milk dairy consumer shopping choice

Marketers have not been listening to consumers Subscription

20 Jul 2016

Sir; Brexit is a statement from the people who buy our products and our brands that we are not listening to them

Soft drinks digital

You can’t please everyone

04 Apr 2015

Adopting a market tier definition approach means brands don’t waste resources talking to 100% of the ‘market’ regardless of the business issues

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