Diageo forced into BrewDog apology
Diageo has been forced into a humiliating apology after it emerged the company had tried to block an award for craft brewer BrewDog.
The Scots company was in line to receive the Bar Operator of the Year gong at the BII’s annual awards in Glasgow – an event sponsored by Diageo.
BrewDog founder James Watt claimed on his blog that Diageo had used its influence to ensure the award was given to another contender. He accused the drinks giant of “overbearing” and “bullying” behaviour, generating a flurry of criticism for Diageo on Twitter.
Yesterday the Guinness brewer issued an apology for leaning on the event organisers.
“We would like to apologise unreservedly to BrewDog and to the British Institute of Innkeeping for this error of judgment,” Diageo said in a statement.
“We will be contacting both organisations imminently to express our regret for this unfortunate incident.”