news from mondelez (kraft)
Mondelez International , the owner of chocolate giant Cadbury, has followed the lead of its rival Mars in announcing a calories cap on bars, as part of a new pledge under the Responsibility Deal.
Mondelez is extending its £50m Cadbury Dairy Milk Marvellous Creations sub-brand into sharing bags…
R&R is relaunching the Cadbury Dairy Milk ice cream stick as part of plans to develop its licensed Mondelez product range…
As the weather has turned colder, has brands’ appetite for featured space cooled off too?
more mondelez news
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Cadbury has come in for flak from broadsheets and bloggers alike after news broke (in last week’s The Grocer) that it was launching a countline for the ladies.
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