news from mondelez (kraft)

Cadbury Dairy Milk chocolate

Freddo bar set for 20% price increase as cocoa prices rise Subscription

13 Jan 2017 | By Daniel Selwood

Move is a “last resort” to manage costs, insists Mondelez

It's Creme Egg Hunting Season still

Cadbury Creme Egg ‘super-fans’ star in £4m TV ad Video

05 Jan 2017 | By Daniel Selwood

The campaign is the brand’s first new small screen creative in four years

Oreo Sharing Tray

Mondelez targets family nights in with Oreo Sharing Tray Subscription

03 Nov 2016 | By Daniel Selwood

The launch addressed a shortage of sharing formats in the biscuit category, said Mondelez

cadbury fairtrade one use

As Cadbury axes logo is Fairtrade finished?

25 Nov 2016 | By Ian Quinn

The relationship between Cadbury and the Fairtrade Foundation is at the centre of a new ‘takeover’ row

more mondelez news

Men are the new chocoholics. Will Crispello help women catch up? Subscription

06 Oct 2012 | By Vince Bamford

Cadbury has come in for flak from broadsheets and bloggers alike after news broke (in last week’s The Grocer) that it was launching a countline for the ladies.

The trouble with Mondelez Subscription

24 Mar 2012 | By Ronan Hegarty

What does Mondelez, the new name for Kraft’s global snacks business, mean to you? That was the…

Poll

What do you make of Sainsbury’s new ‘food dancing’ ad?

View poll results

Unilever

Suppliers must prepare for cost pressures Subscription

20 Oct 2016

Sir, Fmcg suppliers need to be better prepared for potential cost price discussions with retail multiples

meeting

Differentiation must be key to supplier pitches Subscription

06 Oct 2016

Bright young businesses need to demonstrate how their offer can help the buyers’ businesses differentiate themselves



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