news from mondelez (kraft)

Ritz Baked to Perfection TV ad 2017

Ritz celebrates ‘creativity’ in £4m Baked to Perfection push Subscription

15 Feb 2017 | By Daniel Selwood

Emphasis of the TV ad is on the brand’s Crisp & Thin and Bakefuls ranges

Maynard Bassetts Wine Gums Tangy

Wine Gums launches Tangy variant in 165g pouch Subscription

10 Feb 2017 | By Daniel Selwood

The NPD is the third since the merger by Mondelez of Maynard and Bassetts a year ago

Selection of chocolate count lines from leading suppliers

Choc giants ‘considering all options’ to hit sugar targets Subscription

09 Feb 2017 | By Daniel Selwood

Suppliers set record straight on Sunday Times shrinkage claims

cadbury fairtrade one use

As Cadbury axes logo is Fairtrade finished?

25 Nov 2016 | By Ian Quinn

The relationship between Cadbury and the Fairtrade Foundation is at the centre of a new ‘takeover’ row

more mondelez news

Men are the new chocoholics. Will Crispello help women catch up? Subscription

06 Oct 2012 | By Vince Bamford

Cadbury has come in for flak from broadsheets and bloggers alike after news broke (in last week’s The Grocer) that it was launching a countline for the ladies.

The trouble with Mondelez Subscription

24 Mar 2012 | By Ronan Hegarty

What does Mondelez, the new name for Kraft’s global snacks business, mean to you? That was the…

Poll

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Unilever

Suppliers must prepare for cost pressures Subscription

20 Oct 2016

Sir, Fmcg suppliers need to be better prepared for potential cost price discussions with retail multiples

meeting

Differentiation must be key to supplier pitches Subscription

06 Oct 2016

Bright young businesses need to demonstrate how their offer can help the buyers’ businesses differentiate themselves



Grocer jobs Experts in FMCG

Arla Foods Limited Shopper Marketing Manager Opportunities

Shopper Marketing Manager Opportunities - Arla Foods Limited

Competitive salary and benefits package
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