pepsico news


Doritos competition asks public to destroy a new flavour

19 Jul 2016 | By Daniel Selwood

£20,000 prize on offer for most ‘creative’ idea of how to ‘eliminate’ Sizzling Salsa or Ultimate Cheeseburger

Walkers Bugles

Gary Lineker fronts TV ad to drive new Walkers Bugles snacks

28 Jun 2016 | By Daniel Selwood

The commercial is aimed at encouraging consumers ‘to embrace their playful side’


Gary Lineker gets his kit off across Leicester with Walkers

25 Apr 2016 | By Daniel Selwood

Digital screens show the apparently naked presenter with only crisp packets to conceal his modesty


What do you think is the key reason for the fall in NPD in stores?

View poll results


Climate change, Defra, and Andrea Leadsom Subscription

28 Jul 2016

Sir, Defra is one organisation that could really benefit from a Brexiteer at its helm

Dollar Shave Club screen shot

Dollar Shave is a razor sharp deal for Unilever Subscription

28 Jul 2016

Sir, The news that Unilever has purchased Dollar Shave Club demonstrates the credibility of its innovative business model

Milk dairy consumer shopping choice

Marketers have not been listening to consumers Subscription

20 Jul 2016

Sir; Brexit is a statement from the people who buy our products and our brands that we are not listening to them

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