pepsico news
Peter Charles takes helm of marketing at Walkers
PepsiCo has promoted Tropicana marketing boss Peter Charles to the position of Walkers marketing director…
Gary Lineker goes local in latest Walkers crisps TV ad
PepsiCo brand Walkers will be back on TV next week with what it claims is its biggest push to date…
Walkers' meat decision sees vegetarians switch to rival brands
Walkers’ decision to add meat to its previously vegetarian bacon and chicken crisps has outraged vegetarians…
Sugar: now a big fat problem for the soft drinks industry? Subscription
Under growing assault from the government and health bodies, suppliers will have to work far harder on finding answers…
more pepsico news
We can't leave farmers to go it alone! Subscription
This year will be memorable for many reasons, not least the Queen’s Jubilee and the Olympics.
Customers will inform how you mine big data
Two articles last week highlighted the importance of using research to inform retail strategies…
We compare like-for-like
All of the prices given on the Improvethatprice.com site are for delivery only…
Bell tolls for the Co-op?
Over the past month, Sainsbury’s has completed a banking deal with Lloyds, asserted its c-store credentials and reaffirmed…
