pepsico news

PepsiCo Champions League promo ad

PepsiCo kicks off its UEFA Champions League push Subscription

26 Aug 2015 | By Lisa Riley

PepsiCo is kickstarting its sponsorship of the UEFA Champions League 2015/16

Walkers Bring It Back

Walkers to offer crisp fans tastes of the past

26 Jun 2015 | By Vince Bamford

Walkers is giving shoppers to chance to help permanently resurrect their favourite crisp flavours of the past with its new marketing push.

Pepsi Champions league football drone ad

PepsiCo kicks off UEFA Champions League sponsorship

11 Jun 2015 | By Simon Gwynn

The agreement, which starts in July and runs until the end of the 2017/18 season, will be centred around Walkers, Pepsi Max and Gatorade


Is the Autumn Statement good news for grocery?

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phone apps social media

Social media success isn't related to community size Subscription

26 Nov 2015

Data seems to suggest engagement declines with community size


Brands must beware the dangerous middle ground Subscription

26 Nov 2015

It’s become even more important for brands occupying the ‘middle’ to show why they should still exist

QUEUES OUTSIDE: Crowds of excited shoppers wait outside the Asda store in Wembley for the highly anticipated Black Friday sales. This years offers are 3 x times bigger and better than last year, with double the number of ranges on offer in 441 of its stor

Black Friday could stain reputations Subscription

20 Nov 2015

Asda’s decision to sit out this year’s Black Friday is likely to have been influenced more by prudence than passion

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