premier foods news

Geoff Eaton

Former Premier COO Geoff Eaton is new Butcher's Pet Care chair Subscription

20 Oct 2016 | By Ellis Hawthorne

Eaton is also chairman at New England Seafood and a non-executive director at John Menzies

Oxo TV ad 2016

Oxo family updated in new £3m ad campaign from Premier Foods

10 Oct 2016 | By Daniel Selwood

The new slots, which will run until February, see both parents preparing meals

Mr Kipling Frosty Fancies

Cadbury Cakes and Mr Kipling get festive ranges for Christmas

07 Oct 2016 | By Beth Gault

White-iced Frosty Fancies are among this season’s NPD

Gavin Darby

Premier Foods boss back under pressure as sales slump Subscription

14 Oct 2016 | By Edward Devlin

The September sunshine was blamed for plummeting gravy sales at the Bisto and Oxo supplier

more premier foods news

Quality Street by Nestlé

Quality Street outcry should teach brands to be creative when communicating change Subscription

29 Sep 2016 | By Beth Gault

With reformulation high on the agenda, more brands will require effective ways to communicate change

Freakshake_one use

Why there’s no need to freak out about freakshakes Subscription

01 Sep 2016 | By Daniel Selwood

It’s easy enough to understand the panic, but harder to truly empathise with concerns about the sugar-stuffed breakout star


With the remit of the Groceries Code Adjudicator set to be extended, who needs to be included?

View poll results

clean eating one use

Consumers are not clear on what 'clean eating' is Subscription

29 Sep 2016

Sir, Nielsen data shows almost half of the UK is now actively engaging in what has been termed ‘eating clean’

child eating crisps

Further restrictions on HFSS ads to kids? Subscription

25 Aug 2016

Sir, Disappointingly, there is no detail on how a sugar tax will be levied


Obesity strategy missed chance to change thinking around food Subscription

25 Aug 2016

Sir, In the failure to address food advertising in the childhood obesity plan, the government has missed an opportunity

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