premier foods news


Premier Foods launches marketing campaign for Peckish brand Subscription

14 Nov 2014 | By Vince Bamford

Premier Foods is launching a shopper marketing push to promote the UK rollout of Australian rice cracker brand Peckish…

Premier Foods

Premier Foods blames volume decline on shopping habit shift Subscription

24 Oct 2014 | By Alec Mattinson

Dramatically changing shopping habits are having a far more significant effect on branded suppliers than the supermarket p…

Ian Yorke

Ian York named new MD of Poundstretcher

24 Oct 2014 | Updated: 05 Nov 2014 | By Andrew Don

 Former Premier Foods group sales director Ian York has joined high street discounter Poundstretcher as managing director.

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Will Premier Foods restructure boost its share price? Subscription

19 Sep 2014 | By Adam Leyland, Alec Mattinson

An early refinance, better customer relations and a cat-man approach is just the start, insists CEO Gavin Darby

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WeightWatchers in link-up with Vimto for diet soft drinks

Dietary guidelines: Big Business vs Big Science

21 Nov 2014 | By Tim Lang

New dietary guidelines for Americans are due next year. Revised every five years, they’re outcomes of a long process…


Collaboration needed in food and drink's health drive Subscription

14 Nov 2014 | By Claire Nuttall

All the talk about nudging, not nannying, in the food and drink business has made me stop and think this week…


What is the best way for retailers to deal with their excess space problem?

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Scaremongering sugar debate does not help children

13 Nov 2014

I write in response to a report on sugar (‘Action on Sugar claims a quarter of kids’ juice drinks have as much sugar as Co…

stevia rebaudiana herb

Sweeteners part of healthy eating says Professor Jack Winkler

06 Sep 2014

Put these survey findings into context. If 38% are suspicious of sweeteners, then 62% are not…


Sugar defines some lines - they would not exist without it

02 Aug 2014

Sir: I am not surprised there is increasing consumer concern about sugar levels in products…

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