P&G has revealed its progress towards its waste to landfill goals
P&G boss Irwin Lee has slammed the industry’s reliance on price promotions, claiming the trend towards products being sold on deals is damaging innovation.
Procter & Gamble has ramped up the TV ad campaign for its Fairy brand following its ASA victory over rival Persil…
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NGOs will never be satisfied Subscription
Not long ago it was reported that several NGOs had withdrawn from meetings at the Department of Health…
Think shelf-out if you want to stand out Subscription
Asda’s Stephen Smith has emphasised the need for retailers to communicate ‘brand personality’….
Which part of its turnaround strategy should Tesco focus on?
Forget one size fits all for the high street Subscription
In your article on the Future High Streets Forum, importance of not adopting a one-size-fits-all approach is cited…
Going wild for cute Subscription
The new McVitie’s ads have got everyone talking about super-cuteness and biscuits
Outside the pound zone Subscription
If Poundworld believes a £20 basket is achievable, its online venture is a good move