Thai giant eyes £2.5bn move for Birds Eye

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Birds Eye could be the next British brand to head east after becoming the subject of a £2.5bn takeover bid.

Thailand’s Charoen Pokphand Foods – which has offices in Worcestershire and supplies own-label food for Tesco from a factory in Newmarket – launched the bid on Friday. Rival offers are thought to have been made by private equity giants Blackstone and BC Partners.

The move comes after Birds Eye’s current private equity owner, Permira, put the business up for sale in March.

Earlier this month, Weetabix was sold to Bright Food of China in a deal valuing the cereal giant at £1.2bn.

Readers' comments (1)

  • Rather sad that another iconic plateful of my childhood may no longer be British owned.

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