'Vingenius' system helps lift wine sales

The Antique Wine Company has boosted sales by 30% through a bespoke sales system.

‘Vingenius’ allows the dealership to instantly assess demand for a particular vintage, as well as targeting customers who have bought, or expressed interest in, specific wines.

“Vingenius has moved us from a shotgun model to a sniper approach,” said marketing director Levi Hensel. “We can very clearly attribute our sales increase to the new system.”