Nisa gets set for summer of sport action
Nisa is warming up for two major promotional initiatives linked to next year’s sporting calendar.
Sporting Chance will run in the first seven promotional periods of 2012, linking offers to Six Nations Rugby, the Grand National, the FA Cup Final, Wimbledon and the Open Golf Championship.
It will be followed by Summer of Sport featuring the European Football Championships and the Olympics. Both initiatives will be promoted by PoS, national newspaper ads, consumer leaflets and instore radio.
