Tesco Clubcard gets a Booster with new points promotion

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Tesco has launched a new Clubcard promotion offering customers the chance to collect extra points for buying a selected range of food and non-food goods.

The Points Booster campaign, which will run until mid-July in larger Tesco stores and online, will put extra points up for grabs for limited times on certain ranges. Products featured in the promotion include the likes of Tesco Finest English breakfast tea, Haribo sweets and Heineken beers, as well as a raft of furniture items.

“We’ll be running the promotion for a limited time,” said a spokesperson. “It’s a way for us to give customers even more value on their Clubcard.”

With Tesco.com already processing more than 500,000 orders a week, Tesco has identified its Clubcard as a major vehicle to drive online sales. The supermarket is developing a number of new initiatives to further leverage the spending power of its 15 million cardholders.

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