Greggs takes rustic turn with new pilot store

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Greggs has unveiled a new concept store to add to its fast growing estate: Greggs the Bakery.

The high-street baker has opened a pilot store near the site of its first shop, in Gosforth, which opened in 1951.

The new concept will offer 75 new lines, including a rustic selection of freshly baked loaves, a new range of cakes and confectionery - including giant cupcakes - freshly made deli-style sandwiches and pizzas made to order, as well as Greggs’ traditional sausage rolls and Cornish pasties.

“Our latest concept shop showcases Greggs’ bakery credentials, and gives customers a traditional bakery shopping experience,” said CEO Ken McMeikan.”

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