David Sables is CEO of Sentinel Management Consultants.
How to sell? Well, that rather depends on what you are selling…
Let’s say you can clearly see that a customer is missing a trick in your category…
OK: you’re running a sales organisation and you think you spend most of your time on the right priorities…
- Who says selling is weak? That's just wrong
- Know your promotion objectives before you select a promotion
- With every call, find out something new about your customer
- Selling is all about what the buyer wants, not what you wantSubscription
- Identifying who you are selling to is key, not just how you sell
- Britvic is in for a squeeze over Fruit ShootSubscription
- Is the concept of 'relationship selling' still appropriate?