David Sables
David Sables is CEO of Sentinel Management Consultants.
Recent stories
There are no two-day courses to ensure buyer collaboration
How to sell? Well, that rather depends on what you are selling…
Buyers will only listen if they think they need your help
Let’s say you can clearly see that a customer is missing a trick in your category…
Sell more than just promotions: there are other business drivers
OK: you’re running a sales organisation and you think you spend most of your time on the right priorities…
- Who says selling is weak? That's just wrong
- Know your promotion objectives before you select a promotion
- With every call, find out something new about your customer
- Selling is all about what the buyer wants, not what you wantSubscription
- Identifying who you are selling to is key, not just how you sell
- Britvic is in for a squeeze over Fruit ShootSubscription
- Is the concept of 'relationship selling' still appropriate?
