Elinor Zuke

The Grocer

Elinor is senior reporter at The Grocer. She covers Independent retailers and wholesalers, off licences, the food service sector, logistics, pricing and promotions.

Stories by this contributor.

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  • Asda shaves fuel prices

    17 Aug 2010

    Asda has cut the price of fuel by 1p per litre for unleaded and 2p for diesel, meaning customers will now pay a maximum of 111.9p for unleaded and 114.9p for diesel. It is the fourth time Asda has announced lower fuel prices since...

  • Asda staff clean up at women’s retail awards

    16 Sep 2010

    Asda staff claimed a trio of trophies at the Specsavers Everywoman in Retail Awards.

  • Asda still busy with deals despite vow to return to EDLP

    10 Apr 2010

    Asda is continuing to ramp up its promotional activity despite branding deals as "weapons of mass distraction" and announcing a return to its Every Day Low Pricing heritage.

  • Asda takes down price of bananas to eight-month low

    13 Aug 2010

    Asda has lowered the price of bananas to an eight-month low.Loose bananas now cost 67p per kg 31% less than a fortnight ago.

  • Asda tempts back Bradley for George buying role

    30 Nov 2010

    Asda has poached the clothing director of Sainsbury’s for the latest addition to its George management team.

  • Asda to create more than 7,500 new jobs

    20 Nov 2010

    More than 7,500 new jobs are to be created at Asda next year as the retailer plots large-scale expansion. The positions will be created through the opening of stores, an expansion of Asda's home shopping service and the conversion of...

  • Asda to sell cancer drugs in not-for-profit move

    21 May 2010

    Asda is to sell private prescription cancer drugs on a ‘not for profit’ basis from Monday.

  • Asda toasts local beer

    08 Dec 2010

    Asda has reported a 47% rise in local beer sales compared with last month as customers “shun glitzy foreign brands”. The fastest rises were from Skinners’ Cornish Knocker, up 346% year-on-year and Easy Rider, which has seen sales rise by 115% at Asda.

  • Asda wants gamers to Buy, Play, Trade

    12 Oct 2010

    Asda has added a new dimension to its entertainment arm by selling pre-owned video games in more than 230 stores.

  • Asda widens gap over rivals in price wars

    15 Jun 2012

    Asda is Britain’s cheapest supermarket - for the 15th year in a row - after winning an incredible 37 weeks out of 50 in the Grocer 33.

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