A sweet new look for Sweet Freedom
Natural sweetener brand Sweet Freedom has refreshed its branding and is launching into Morrisons and Waitrose next year.
The squeezy bottles of the sweetener, made 100% from fruit, have been given a new design to highlight its versatility for sweetening, drizzling, spreading and baking.
Sweet Freedom Original and a richer Dark variant roll out to 390 Morrisons and 200 Waitroses in January (rsp: £2.99/350g). They are already in Tesco, Ocado, Holland & Barrett, Booths, Selfridges and Whole Foods Market.
