cakes & biscuits news
Fiddes Payne rebrands as Cake Angels in decorations overhaul
Fiddes Payne has overhauled its cake decorations portfolio and renamed it Cake Angels…
Gü launches new line for 10th birthday
Premium puds brand Gü is marking its 10th birthday with an on-pack promotion and the launch of a new line…
GM unveils Free'ist range of low and no-sugar products
A new sugar-free and no-added-sugar brand that includes biscuits, chocolate and jam is set to launch…
Focus on hot desserts
Heavy promotional activity and a dash of innovation is helping branded puddings get the better of own label…
more cakes & biscuits news
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McVitie's shrinks Jaffa Cake and Galaxy muffins to mini size
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Belvita maker brings Barny bear cakes to UK
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Jacob's Oddities snacks get three new flavours
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Coppenrath & Wiese plans frozen desserts category boost
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Tate & Lyle and Silver Spoon offer sugars for home baking
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Quaker Oat So Simple leaps on to breakfast biscuit bandwagon
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McVitie's launches £1 range of Tasties biscuits
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Brace's rolls out new spiced and sliced Welsh fruit loaf
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Premier Foods to roll out Mr Kipling Dessert Classics
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Renshaw rolls out Christmas cake icing kits
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Fox's shrugs off identical Christmas jumper charity push
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Breakfast biscuits higher in satfat than a Hobnob
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Betty Crocker's 'playful, reassuring and feminine' revamp
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McVitie's breakfast biscuits break cover
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German Hobbits come to UK as movie paves way for biscuit brand
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Premier moves Hovis into breakfast biscuits
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Thrilling offers from McVitie's cakes
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Finsbury Foods plans Thorntons cake boost
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WeightWatchers enters breakfast biscuits with Walkers
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Maryland goes Gooey for 'a new experience' in biscuits
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Ambrosia gets first TV ads in a decade
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Oreo ice cream cocoa cone is launched
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New granola cereals launched by Nature's Path
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Cat & The Cream wins Ocado cupcake listing
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Weetabix launches On The Go biscuits
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United Biscuits unveils "biggest ever" McVitie's NPD
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Cradoc's crackers get into Welsh Waitrose
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Free-from supplier Hale & Hearty rolls out new festive lines
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Dairy Milk with Oreo racing off the shelves
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Perkier reveals big ambitions for free-from treats and breads
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Yule love this Half-Baked cake mix idea
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Dutch brand looks to invigorate pancakes market with UK debut
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Lighter Christmas puddings: Fox's boosts its range
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Fox's brings chocolate to Party Rings
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UB's Temptations biscuits... not tempting enough
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McVitie's wants bite of the breakfast biscuit
Who can blame companies for reducing the size of chocolate bars?
Confectionery companies are lambasted for shrinking products without shrinking prices. But who can blame them?…
Belvita urging Brits to resist the cookie jar?
The advent of so-called breakfast biscuits has been one of the outstanding successes of recent years.
ad of the week
Maryland ad tea tack creates cookie confusion Video
Tea and biscuits, sure. Milk and cookies, maybe (if you’re six). But tea and cookies?…
Room for Easter growth
Sir; I fear Easter is fast becoming a lost season when it comes to own-brand offerings….
Kit Kat trademark victory good news for brand owners
Cadbury’s failure to thwart the four-fingered Kit Kat shape’s registration as an EU trademark is a coup for Nestlé…
