Soreen range gets Lunchbox Loaves boost

Malt loaf brand Soreen is being expanded with a new range of mini loaves designed for packed lunches.

Rolling into Sainsbury’s and Asda next month, the Lunchbox Loaves (rsp: £1.35) will be available in Original Malt Loaf and Banana and will contain five individually wrapped bite-sized loaves. The products will join Soreen’s existing snacks, which include pre-buttered slices.

The launch will be backed by a PR and marketing campaign targeting national newspapers, glossy magazines and the sports and parenting press.