Moshi Monsters get claws into canned pasta

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Moshi Monsters are getting their claws into the canned pasta market.

From this Monday, creatures from the smash-hit online game – played by as many as 60 million kids around the globe – will appear on and inside 205g cans of Heinz pasta shapes (rsp: 49p).

The front-of-pack label flags up that the product contains one of your five-a-day, while the reverse features a Moshling character and a code for kids to use when playing the game.

Pasta aimed at youngsters holds a 64% share of the £106.5m canned pasta category [Nielsen w/e 21 January 2012].

Readers' comments (5)

  • Moshi Monsters teaming with Heinz canned pasta to produce one of your five a day is a very good combination. The Kids will absolutely love it.

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  • Anonymous

    plz come to canada brockville lol plz my kids will flip

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  • where do you get the moshi monsters food in a tin plz tell me

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  • Anonymous

    I think it's a great way to get kids eating healthy
    My daughter never ate her baked beans but I brought her this and she ate it all up and loved

    I recommend this product

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  • It's wonderful what you can get children to eat when their favourite characters are slapped on the packaging. Great product.

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