Moshi Monsters get claws into canned pasta
Moshi Monsters are getting their claws into the canned pasta market.
From this Monday, creatures from the smash-hit online game – played by as many as 60 million kids around the globe – will appear on and inside 205g cans of Heinz pasta shapes (rsp: 49p).
The front-of-pack label flags up that the product contains one of your five-a-day, while the reverse features a Moshling character and a code for kids to use when playing the game.
Pasta aimed at youngsters holds a 64% share of the £106.5m canned pasta category [Nielsen w/e 21 January 2012].