cereal news

Combine harvester bumper wheat crop export

Bumper wheat crop set to turn UK into net exporter

20 Jul 2014 | By Guy Montague-Jones

As the UK wheat harvest kicks into gear, the outlook is for a bumper crop…

The Chia Co pop up porridge

Chia Company set to make its porridge-style pots in the UK

20 Jul 2014 | By Arabella Mileham

The Chia Co is to start manufacturing in the UK to tap soaring demand for its porridge pot-style products…

Mornflake new cereal

Mornflake takes to small screens with first TV ad push

12 Jul 2014 | By Lisa Riley

Mornflake has revealed its first ever TV ad and a new sponsorship deal with ITV…

Focus on Cereals

Focus on Cereals

29 Jan 2014 | By Karen Bamford

Breakfast ain’t what it used to be. Demand for food that can be eaten on the move - or at a desk - is transforming the market…

more cereal news


Barilla pasta scandal shows brand ethics are under scrutiny Subscription

05 Oct 2013 | By Joanna Blythman

Barilla may have 206 different types of pasta, yet it looks as though it has never heard of diversity…


Can Dave Lewis make a go of it as CEO of Tesco?

View poll results

Mornflake is quality NPD!

07 Mar 2014

Mornflake Superfast Pots offer consumers the classic breakfast cereal and milk ‘eat’ on the go…

Nestlé is cereal offender

11 Aug 2013 | Updated: 12 Aug 2013

Nestlé is what’s known in the trade as a cereal offender…

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