cereal news
Rude Health celebrates big four listings
Cereals supplier Rude Health has secured new listings that will put it in all the big four retailers simultaneously for the first time in its history.
Weetabix gives cereal a golden syrup touch
The Weetabix line-up is being expanded with a golden syrup variant.
PepsiCo gives Quaker brand a boost with topping pots launch Subscription
PepsiCo is hoping to ensure porridge remains the hottest thing in the cereal aisle by launching a major NPD and marketing push for its Quaker brand.
campaign trail
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more cereal news
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Oat Burst launches a family sachet range Subscription
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Lads’ breakfast Fuel listed in Tesco after speedy development Subscription
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Weetabix woos kids with sci-fi adventure app Subscription
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EFFP predicts sharp drop in food inflation Subscription
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‘Fuel for fun’ campaign kicks off as Weetabix refinances debt Subscription
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Turrell is Weetabix CEO following long search Subscription
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Kellogg’s Mini Max to mix up cereal category Subscription
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York to leave Premier Foods for pastures new Subscription
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Cereal sales slump as only Tony is spared Subscription
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US favourite Honey Bunches of Oats crosses Atlantic Subscription
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Kellogg’s cereals get vitamin D top-up to fight against rickets Subscription
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Alpen adds ‘bits’ to porridge with its muesli-inspired range Subscription
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Ethical porridge: One rolls out its oat range Subscription
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World News 10/9/11 Subscription
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All About Foods recruits Kellogg’s McLaughlin Subscription
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Gluten-free oats ‘unique’ says Amisa Subscription
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Focus On Breakfast: Cereal suppliers up their ad spend Subscription
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Focus On Breakfast: Snap, crackle and flop Subscription
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Honey Bunches of Oats kicks off Post’s UK assault Subscription
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Kellogg’s targets an all-new All-Bran audience Subscription
reports
Focus On Cooking Sauces Subscription
Jars are so last year. Even in austere times, consumers are happy to pay more for the convenience of smaller pouch and sachet formats.
Focus On Cereals Subscription
With sales of key brands falling, the big cereal players are admitting that escalating promotional activity is no longer the way forward.
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David Cameron wants 'drunk tanks' and 'booze buses' to tackle British drinking culture.
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Not much honey in Post’s Bunches Subscription
In last week’s Breakfast Cereals feature, Vince Bamford pondered the prospects for Post in the UK.
