cereal news
Superfood chia is base for new porridge pots from US
A US supplier is to roll out porridge pot-style breakfast products based on the superfood chia…
Weetabix TV ad urges shoppers to pay by picture
Weetabix is tonight unveiling what it claims is the world’s first pay-by-picture shopping scheme, urging people to snap a picture of its TV advert in return for free biscuits.
WeightWatchers enters breakfast biscuits with Walkers
WeightWatchers is entering the breakfast biscuit market with a range produced under licence by Walkers Shortbread…
Focus on cereal
The daytime TV ad ban hit sugary kids cereals hard. Now they are aiming for the sweet spot with healthier offerings. Will they hit it?
more cereal news
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Perkier pots of porridge listed in Tesco
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Asda in Scotland lists Stoats porridge pots
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Quaker Oat So Simple leaps on to breakfast biscuit bandwagon
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Kellogg's unveils more low-sugar kids cereals
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Oomf! rolls out whey-rich porridge pots
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Oso bags two of the big four as muesli line-up grows
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Frostie's mascot Tony the Tiger celebrates 60th birthday
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Moma does porridge in bid to double sales
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McVitie's breakfast biscuits break cover
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Can Special K crack the crisps market with new pop chips?
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Easier to open Weetabix with new wrap
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Premier moves Hovis into breakfast biscuits
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Honey Bunches of Oats calls time on its ambitions for Britain
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Special K to be extended into biscuit range
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Sainsbury's revamps its own-label cereals
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Dorset Cereals launches new breakfast pots
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Nutri-Grain enters breakfast biscuit arena
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Weetabix and Kit Kat flagged up
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Nature's Path offers bars for young coeliacs
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Alpen adds Bakewell cereal bar to its range
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Weetabix adds a 'with' in Chocolate rebrand
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Force cereal axed after 112 years
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Kellogg's alters recipe for Special K in bid to revive sales
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Weetabix launches On The Go biscuits
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Fuel looks to break bad habits with breakfast cereal drink
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Nestlé bids to grow cereals in Northern Ireland
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Kate's Originals adds Bircher mix
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Blanc advises Alara on wheat-free cereal
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New dawn for Morrisons breakfast cereals
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Ready Brek offers squeezy breakfast fun
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Oat So Simple adds bigger spin-off lines
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Alpen enters porridge pots with three flavours
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McVitie's wants bite of the breakfast biscuit
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Danone jumps on the breakfast bandwagon with new yoghurts
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Rude Health launches "purists' porridge"
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Ella's Kitchen reveals 'spouch' cereal range
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Linwoods vitamin D blend targets rickets
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Kellogg's turns back time for Jubilee packs
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Sharpham launches patriotic bran flakes
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Dorset hopes to bowl over Oscar nominees
Weetabix production re-engineering move is a commendable one
I start many of my days by making a bowl of chocolate chip Weetabix Minis for my daughter…
Who can blame companies for reducing the size of chocolate bars?
Confectionery companies are lambasted for shrinking products without shrinking prices. But who can blame them?…
Belvita urging Brits to resist the cookie jar?
The advent of so-called breakfast biscuits has been one of the outstanding successes of recent years.
ad of the week
Is HP Sauce the splattering saviour of the UK's masculinity?
The metrosexualisation of masculinity has dropped off a bit since Milk Tray Man began his breaking and entering spree in 1968…
The challenge of juggling sourcing policies
An increasingly complex set of risks needs to be considered when committing to ingredient sourcing strategies…
Make sure you see disruptions to supply coming
I was not surprised to read your news on the severe impact the poor UK harvest has had on Weetabix production…
