cereal news

Weetabix box

Weetabix looks to cut shifts and pay at UK sites

07 Apr 2014 | By Vince Bamford

Weetabix is looking to make changes to shift patterns and wages as pressure mounts on the cereals category.

Mo Farah Weetabix

Mo Farah gets behind Weetabix's Ultimate Sports Day campaign

23 Mar 2014 | By Vince Bamford

Olympic gold medallist Mo Farah is fronting a major new marketing push for Weetabix…

Cereal hybrid label

Gluten-free cereal supplier Big Oz opens new factory

16 Mar 2014 | By Lisa Riley

Gluten-free cereal manufacturer Big Oz has relocated to bigger premises…

Focus on Cereals

Focus on Cereals

29 Jan 2014 | By Karen Bamford

Breakfast ain’t what it used to be. Demand for food that can be eaten on the move - or at a desk - is transforming the market…

more cereal news

Pasta

Barilla pasta scandal shows brand ethics are under scrutiny Subscription

05 Oct 2013 | By Joanna Blythman

Barilla may have 206 different types of pasta, yet it looks as though it has never heard of diversity…

Poll

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Mornflake is quality NPD!

07 Mar 2014

Mornflake Superfast Pots offer consumers the classic breakfast cereal and milk ‘eat’ on the go…

Nestlé is cereal offender

11 Aug 2013 | Updated: 12 Aug 2013

Nestlé is what’s known in the trade as a cereal offender…

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