Cadbury’s Creme Egg made its mark on London last week when a giant egg high-dived into Covent Garden with gooey results.

The stunt was part of the Olympic sponsor’s Goo Games, which runs until April and give fans the chance to compete for Creme Egg prizes in games on its Facebook page.

It is being supported by a series of Creme Egg ads that feature egg-thletes attempting to out-goo each other at hurdles, diving, hammer and javelin.