Eighties icons pair up to continue Snickers’ TV Dynasty
Snickers’ new campaign breaks on TV this Sunday, starring two women who deserve medals for their services to shoulder pads in the 1980s.
Former Dynasty stars Joan Collins and Stephanie Beacham star in the £8m ‘You’re not you when you’re hungry’ TV push, a UK-friendly adaptation of the Mars-owned brand’s American campaign focusing on how “hunger-crushing” a Snickers bar can be.
The campaign will include PR and digital activity, plus PoS material.
Collins and Beacham become the latest 1980s TV legends to advertise for Snickers after former A-Team star Mister T advised snackers to “get some nuts” last year.