Thorntons adds novelty to Easter range
Thorntons is adding more impulse eggs and novelty products to its Easter range.
The products, rolling out now, include caramel eggs (rsp: 69p), a chocolate bunny (rsp: 69p) and decorated lollies (rsp: 75p). Thorntons is adding larger eggs to its line-up including a white chocolate egg (rsp: £2.99).
“With some Easter categories showing year-on-year decline, it seemed the perfect time to offer customers a new, exciting option,” said Thorntons sales and operations MD Barry Bloomer.