Walkers price-marks single packs for first time

  • Print
  • Share
  • Comments (2)
  • Save

Walkers has launched its first price-marked packs on standard bags to help indies boost sales.

From next month a 49p price flash will appear on single 35g bags of its core flavours: Salt & Vinegar; Ready Salted; Cheese & Onion; Prawn Cocktail; and Smoky Bacon.

Kieran South, wholesale director at PepsiCo UK & Ireland, said 44% of consumers were more likely to purchase an item on impulse when price-marked. “This impact is even greater within crisps, snacks and nuts as purchases in this category are just as impulsive as confectionery,” he added.

The core Walkers range is worth £111m in impulse [Nielsen].

Readers' comments (2)

  • Well done walkers stops customers being ripped off spar in Aberdeen charge 79p 32g pack disgrace

    Unsuitable or offensive? Report this comment

  • I paid 95 pence for a packet of walkers crisps 32.5g I think this is excessive is there a reccomended retail price?

    Unsuitable or offensive? Report this comment

Have your say

Please add your comment. Remember that submission of comments is governed by our Terms and Conditions. You can include links, but HTML is not permitted.

Mandatory
Mandatory
Mandatory
Mandatory
Mandatory
  • Print
  • Share
  • Comments (2)
  • Save

Grocer jobs Experts in FMCG

Search jobs
Sign in

Newsletter sign-up

I wish to receive the following newsletters:

Subscriber only alerts:

DIRECTORY

The+Grocer+Directory

CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

FOLLOW THE GROCER

The Grocer's commentators and opinion makers