Knorr goes Gourmet with new dry sauces range
Knorr is making its first foray into the dry sauces sector with a range of premium products.
Available from this week, Knorr Gourmet comes in three formats - recipe mixes (rsp: £1.09), sauces (rsp: 89p) and oven bags (rsp: £1.49).
The 11-strong range includes an Oriental stir-fry chicken recipe mix with a hint of garlic & ginger, and a three-pepper sauce with a touch of white wine.
Research had found consumers were willing to pay slightly more for a product perceived as different and premium, said Knorr brand executive Vanni Cataldi.
Unilever is supporting Knorr Gourmet with a £4m push in the autumn.