Knorr goes Gourmet with new dry sauces range
Knorr is making its first foray into the dry sauces sector with a range of premium products.
Available from this week, Knorr Gourmet comes in three formats - recipe mixes (rsp: £1.09), sauces (rsp: 89p) and oven bags (rsp: £1.49).
The 11-strong range includes an Oriental stir-fry chicken recipe mix with a hint of garlic & ginger, and a three-pepper sauce with a touch of white wine.
Research had found consumers were willing to pay slightly more for a product perceived as different and premium, said Knorr brand executive Vanni Cataldi.
Unilever is supporting Knorr Gourmet with a £4m push in the autumn.
Readers' comments (3)
Peter Bearman | 28 Nov 2012 10:45
I have seen the TV advert for Knorr Gourmet Sauces over the last month but cannot find a Store that stocks them.Can you advise why this is?:
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sam robinson | 13 Jan 2013 16:32
I really want to try these but cant find them in Tesco or Asda in Liverpool. Where can i buy them please.
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barry arkison | 13 Mar 2013 13:54
yet again another disgruntled person where can you purchase these sauces
Milton Keynes
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