Knorr goes Gourmet with new dry sauces range

  • Print
  • Share
  • Comments (4)
  • Save

Knorr is making its first foray into the dry sauces sector with a range of premium products.

Available from this week, Knorr Gourmet comes in three formats - recipe mixes (rsp: £1.09), sauces (rsp: 89p) and oven bags (rsp: £1.49).

The 11-strong range includes an Oriental stir-fry chicken recipe mix with a hint of garlic & ginger, and a three-pepper sauce with a touch of white wine.

Research had found consumers were willing to pay slightly more for a product perceived as different and premium, said Knorr brand executive Vanni Cataldi.

Unilever is supporting Knorr Gourmet with a £4m push in the autumn.

Readers' comments (4)

  • I have seen the TV advert for Knorr Gourmet Sauces over the last month but cannot find a Store that stocks them.Can you advise why this is?:

    Unsuitable or offensive? Report this comment

  • I really want to try these but cant find them in Tesco or Asda in Liverpool. Where can i buy them please.

    Unsuitable or offensive? Report this comment

  • yet again another disgruntled person where can you purchase these sauces

    Milton Keynes

    Unsuitable or offensive? Report this comment

  • please were can i get these sauces non in stock anywere

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

Related images

  • Knorr goes Gourmet with new sauces
  • Print
  • Share
  • Comments (4)
  • Save

Grocer jobs Experts in FMCG

Weetabix c/o SmithCarey HEAD of REVENUE MANAGEMENT

HEAD of REVENUE MANAGEMENT - Weetabix c/o SmithCarey

Highly competitive, bonus, car or allowance & benefits
Search jobs
Sign in

Newsletter Sign-up

Free

I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Finance Member to receive these newsletters:

Become a member of The Grocer

DIRECTORY

The+Grocer+Directory

CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

FOLLOW THE GROCER

The Grocer's commentators and opinion makers