Balance tips towards mainstream
Müller aims to increase its domination of the healthy yoghurt market by expanding its Healthy Balance range.
Red Berry Crunch and Strawberry Fruit are being added to the Müller Corner Healthy Balance portfolio, launched this year to provide a bridge between people who like a fruit corner format but want something more indulgent than Müller Light.
The number one yoghurt brand believes adding more mainstream flavours to the Healthy Balance range, which now comprises five variants, will further drive its already strong position in healthy snacking. Healthy Balance will be supported by a £3.4m campaign in 2006, with TV, posters and consumer press being launched in the first quarter of the year.
Healthy Balance is low in fat, probiotic and free from artificial sweeteners, colours and preservatives.
The new flavours are available from most multiples from January, with an rsp of 39p for a single pot and £1.99 for a six-pack.