Birds Eye food waste packaging

Birds Eye parent company begin consumer education food waste campaign

26 Mar 2015 | By Carina Perkins

The €5 million (£3.7 million) iFreeze campaign will aim to educate consumers using TV and print advertising, online tips and on-pack advice

frozen pouches alcohol

WKD, Pimm's and Gordon's line up to join freeze-pouch market Subscription

26 Mar 2015 | By Vince Bamford

Sales of freeze-pouch format drinks are taking the market by storm and now WKD, Pimm’s and Gordon’s gin are expanding into the category

Frozen fish

Frozen food could help with food security, report claims

24 Mar 2015 | By Carina Perkins

The report, Frozen Food and Food Security in the UK, was produced by sustainability experts at Cranfield University on behalf of the British Frozen Food Federation

McCains frozen mashed potato

McCain Foods debuts in frozen mashed potato

13 Mar 2015 | By Lisa Riley

The mash is joined in freezers by four other new products including limited-edition American BBQ Wedges

ice co cocktails

Ice Co enters growing frozen cocktail sector with Ice & Easy Subscription

13 Mar 2015 | By Vince Bamford

Ice manufacturer The Ice Co has expanded into the alcoholic drinks market with a range of frozen cocktails…

walls sausage

Wall's rolls out fast-cook frozen sausage line Subscription

28 Feb 2015 | By Helen Gilbert

Wall’s has launched what it claims is the quickest microwaveable frozen sausage on the market…

birdseye fishfingers

Birds Eye fish fingers given wholegrain coating Subscription

28 Feb 2015 | By Helen Gilbert

Birds Eye is looking to build on the popularity of wholegrain foods with a fish finger coated in wholegrain breadcrumbs…

Birds Eye Stir Your Senses

Iglo Group 'repositions' to deal with fall in frozen sales Subscription

27 Feb 2015 | By Alec Mattinson

Birds Eye owner Iglo Group was hit by declining sales last year as increasingly tough conditions in the frozen sector…

grab for ready meal

Brits have renewed appetite for ready meals after Horsegate Subscription

21 Feb 2015 | By Rob Brown

Ready meals are back in growth two years after the sector was hit by one of the biggest food scandals in UK history…

goodfellas pizza

Little Fella's and Deli Di Lusso to posh up frozen pizza Subscription

20 Feb 2015 | By Vince Bamford

Goodfella’s is next month expanding its line-up with two new sub-brands – Littlefella’s children’s pizzas and…

Iceland Slimming World Tikka Masala, credit - Gareth Morgans

Iceland launches new Slimming World meal range

16 Feb 2015 | By Claire Farrell

The ten meals included in the range are based on the slimming organisation’s Food Optimising eating plan

birdseye frozen

Birds Eye looks to stir up frozen meals with Senses line-up Subscription

06 Feb 2015 | By Lisa Riley

Birds Eye is hoping to rejuvenate frozen ready meals – and boost its own faltering sales in the category…

rubicon chilled flavours

Rubicon aims to shake up chilled juice market with exciting new flavours

02 Feb 2015 | By Lisa Riley

The new product launch will consist of mango, guava and lychee flavours

tuna salad princes lunch

Princes profits up despite flat sales Subscription

30 Jan 2015

Princes has shrugged off declining canned fish sales to post a 14% rise in annual pre-tax profits…

katie bryson food blogger birdseye advert

Birds Eye launches £3m Mix Up Your Menu marketing campaign Subscription

16 Jan 2015 | By Helen Gilbert

Birds Eye is ploughing £3m into a marketing campaign to encourage consumers to use…

Sainsbury's frozen chopped onions 'love your freezer'

Sainsbury's campaign tells shoppers to 'Love Your Freezer'

09 Jan 2015 | By Beth Brooks

Sainsbury’s is following up its 2014 Love Your Leftovers campaign with a new Love Your Freezer campaign for 2015…

Youngs advert frozen fish

Young's looks to boost frozen fish with multichannel push Subscription

09 Jan 2015 | By Kevin White

Young’s Seafood is hoping to revitalise the frozen fish category with a major new marketing push…

findus la cocinera lasagne

Nestlé sells off La Cocinera ready meal brand to Findus

09 Jan 2015 | By Kevin White

Deal includes transfer of factory in Valladolid, doubles size of Findus’ presence in Spain

quorn promo

Athlete Mo Farah to continue as face of Quorn

08 Jan 2015 | By Helen Gilbert

Company commits to increased advertising spend for second consecutive year


Ambrosia gets 'eye-catching' overhaul from Premier Foods Subscription

05 Dec 2014 | By Lisa Riley

Premier Foods has introduced a “more eye-catching” look across its Ambrosia portfolio…

Heinz Dundalk factory

The Authentic Food Co to buy Heinz Dundalk factory

05 Dec 2014 | By Kevin White

Heinz is set to sell its frozen ready meals manufacturing site in Dundalk, Ireland

Genius pies

Genius recalls pies after packaging error

01 Dec 2014 | By Simon Gwynn

Genius Foods has recalled a batch of its gluten-free frozen steak pies after the boxes were mistakenly packed with chilli bean pies that contain gluten.

green core food factory production line sandwiches

Greencore plays down Kerry frozen deal to fry bigger fish

28 Nov 2014 | By Alec Mattinson

Greencore has played down speculation it is lining up a bid for Kerry Foods’ frozen ready meals business…

fish fingers

Iglo revenues frozen in a declining frozen food market

28 Nov 2014 | By Alec Mattinson

Birds Eye owner Iglo Group is battling to achieve its growth targets in the face of a declining European frozen market…

Birds Eye's new ice block billboard web resize

Birds Eye unveils new ice block billboard filled with cash

08 Apr 2015 | By Simon Gwynn

The frozen blocks contain £700 cash – the amount the average family wastes on food a year - and passers-by were able to collect falling coins and notes as the board melted

FOCUS frozen shelves

What you need to know about the BFFF conference Subscription

06 Mar 2015 | Updated: 06 Mar 2015 | By Amy North

Gerald Ratner seemed a curious speaker choice at first, until you understand the importance of branding to the frozen industry

Frozen Value

Undercover shoppers: 'frozen needs better signposting'

26 Feb 2015

We’ve sent a squad of undercover shoppers down the supermarkets’ frozen aisles to film their shopping experience. Here’s what they found…

Future of Frozen web resize

Creative challenge: How to freshen up the frozen fixture

26 Feb 2015 | By Rob Brown

How can we retailers shoppers skipping down the frozen aisle? We’ve teamed up with retail design agency M Worldwide to come up with some answers…

belgium jaffa spheres

M&S Belgian Chocolate Jaffa Spheres: acid test

29 Nov 2014 | By Vince Bamford

Christmas gives own-label buyers and developers a chance to pull out the stops and offer products that might not make it…

Focus on Soup

Focus on Soup: hard times... Subscription

23 Oct 2014 | By Katie Coyne

Soups have gone off the boil. Last year’s warm winter has left brands and own label out in the cold…

Ben and Jerry's 30th anniversary

Ben & Jerry's marks Bob Marley's Legend with Satisfy My Bowl

27 Sep 2014 | By Lisa Riley

Ben & Jerry’s is marking the 30th anniversary of Bob Marley’s Legend album…


Müllerlight Fruitopolis - Strawberry: acid test Subscription

19 Sep 2014 | By Vince Bamford

With Greek-style yoghurts filling chiller cabinets, a key challenge for suppliers is finding a way to stand out…

Chosen by kids burgers

Asda Chosen by Kids Dinky British Beef Burgers: acid test Subscription

29 Aug 2014 | By Vince Bamford

The frozen burger category faced some tough PR challenges in the wake of Horsegate

Ronnie Bartlett

Ronnie Bartlett: Albert Bartlett's ruler of the Rooster potato Subscription

21 Aug 2014 | By James Halliwell

Ronnie Bartlett aims to get everyone munching more spuds by returning to the frozen aisle…

Ice cream tub

Ice cream hots up as number of deals soar on 2013 levels Subscription

24 Jul 2014 | By Vince Bamford

Competition has hotted up in the freezer aisle as ice cream brands run nearly twice the number of deals than a year ago…

Birdseye Inspirations

Birds Eye Inspirations Chicken with Cheese & Ham Sauce: Acid Test Subscription

23 Jul 2014 | By Vince Bamford

Chicken Inspirations claim to offer “the finest and freshest ingredients with exciting flavour combinations”…

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