Lunchtime target for new Quorn meal pots

Quorn Foods is targeting the lunchtime market with a range of meal pots.

The pots, available in Chicken Style Biryani, Chicken Style Tagine and Pasta Bolognese (rsp: £2.79/300g), contain between 285 and 345 calories each. They have launched into Tesco at an introductory price of £2.

The meat-free category had yet to fully tap into the lunch market, said Quorn head of category management Julian Cooke. “Only about 13% of the occasions in this category are lunchtime,” he said.

Quorn slumped in 2010 but last year notched up value growth of 4.7% [SymphonyIRI 52 w/e 29 October 2011]. It had a packaging overhaul this month and will benefit from a £7m ad push.