Chance for ethical start-ups to get their name on Ben & Jerry’s

Ben & Jerry’s has kicked off a hunt for ethical start-up companies that match the Unilever brand’s stated ideal of ‘giving back to the community’.

Five winning businesses will pocket a €10,000 award and have their names featured on bespoke tubs of Ben & Jerry’s ice cream.

Finalists in the Join Our Core promotion will pitch their ideas to a panel of business leaders, including the ice cream brand’s co-founder Jerry Greenfield, with the first 100 entrants receiving a year’s supply of ice cream.

“When we set-up the company in 1978, Ben and I always believed giving back to the community was as important as making great tasting ice-cream,” says Jerry. “That’s why I am really excited about this competition, to find business models with those same values that still lead us today.”