Häagen-Dazs adds real mint to new flavour

Häagen-Dazs has claimed a category first with the launch of a premium ice cream containing real mint leaves.

The Mint Leaves & Chocolate product, rolling out next month (rsp: £4.59 for 500ml), consists of smooth mint ice cream, mint leaves and chocolate fudge pieces.

“New and differentiated Häagen-Dazs flavours have proven to drive incremental sales and we expect big consumer demand,” said Häagen-Dazs marketing director Ed Culf.