Icefresh gives kids four new licensed lollies
Icefresh is expanding its range of TV character ice cream lollies.
The four new lines of kids’ TV character treats roll out to retailers next month, priced £1.50 for six. The launch will be supported by PR and on-pack promotions.
Strawberry & vanilla Peppa Pig lollies will be stocked by Asda, Sainsbury’s and Tesco, while Asda will exclusively carry vanilla & raspberry Thomas the Tank Engine, tutti-frutti Hello Kitty and strawberry & raspberry George Pig lollies for six months.
