Magnum adds extra-choc ice cream to range

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Unilever is widening the distribution of its latest Magnum ice cream sub-brand - which it claims offers consumers their biggest chocolate hit yet.

Magnum Infinity is available in Chocolate and Chocolate & Caramel (rsp: £2.99/three-pack), and will be distributed across the trade on 24 March following its launch into Tesco this month.

The range will be supported by a £10m marketing campaign, including radio, cinema and digital activity as well as a new TV ad airing next month.

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