Custom cans help Heinz find Facebook fans

A social media campaign giving consumers the chance to send someone a personalised can of Heinz soup has almost doubled the size of the brand’s Facebook community.

Since the start of the push on 3 October, some 1,700 consumers have paid £1.99 to send a poorly friend or relative a 400g can of tomato or chicken soup bearing a personalised ‘get well’ message. 

The company said the Facebook campaign had taken the number of ‘likes’ on its Heinz soup page to more than 46,000 - exceeding its original target.