Carlsberg Export web resize ad

Carlsberg directly addresses Stella Artois in new ad campaign

30 Mar 2015 | By Simon Gwynn

The ‘Trust Your Tastebuds’ push will centre on billboards advertising Carlsberg Export carrying the messages ‘7/10 prefer Export to Stella – 3/10 can still change their mind’

Littles rebrand old and new

Little's rebrands packs to celebrate new MD

30 Mar 2015 | By Simon Gwynn

The new-look pack is intended to incorporate influences of Scandi design and retro 1940s/50s American packaging

innocent bubbles

Innocent moves into coconut water and carbonates markets Subscription

27 Mar 2015 | By Vince Bamford

The launch also means Innocent is going head to head with Vita Coco, which claims 89% of the UK market and is led in the UK by Giles Brook

Fever Tree drinks mixer

Fever-Tree targets US growth as listed results show success Subscription

27 Mar 2015

It achieved growth across all its regions, and launched in its 50th country during the year

Beer lager

Furore over negative Responsibility Deal report continues as DH claims to 'welcome' review

26 Mar 2015 | By Ian Quinn

This morning’s PIRU report has caused an industry storm over the effectiveness of voluntary policy on alcohol consumption


Department of Health-commissioned alcohol report attacks Responsibility Deal, demands more action

26 Mar 2015 | By Ian Quinn

 Research by the London School of Hygiene & Tropical Medicine said measures on alcohol had been, at best, “ineffective” with actions “poorly reported” by suppliers

Focus on alcohol p2

'Billion units of alcohol removed' claim is flawed, says report Subscription

25 Mar 2015 | By Ian Quinn

Claims that up to 870 million of the 1.3 billion units removed from the market were accounted for by changes to the way HMRC recorded beer data

Pimms Cider Cup web resize

Diageo goes all-out with Pimm's, Captain Morgan, Smirnoff NPD

23 Mar 2015 | By Vince Bamford

Pimm’s Summer Crush and Gordon’s Frozen Cooler will be rolling out this month to join the brand’s existing Smirnoff and Parrot Bay pouched products

Brothers 2015 range

Brothers brings coconut water to the cider market

20 Mar 2015 | By Vince Bamford

Brothers Cider is looking to tap the coconut water boom with the launch of a Coconut & Lime cider.

Guinness Golden Ale

Diageo to roll out Guinness Golden Ale next month

20 Mar 2015 | By Vince Bamford

Diageo is further expanding its Guinness brand into the premium bottled beer market with the launch of a golden ale.


Diageo to put 'per serving' calorie content on its alcohol

19 Mar 2015 | By Ian Quinn

The company said it believed existing lack of information led to “confusion” among consumers who wanted to know more


Alcohol duty cuts: an industry reacts

18 Mar 2015

After the Chancellor announced plans to cut duty on beer, spirits and cider in the Budget, we get reactions

Sugar advice

Tax sugary drinks now, demands professor

18 Mar 2015 | By Ian Quinn

The professor leading the Responsibility Deal’s food network has warned the government “cannot afford” to ignore the case for a tax on sugary drinks

Monster Raving Loony Party Hogs Back Brewery launch

Monster Raving Loony Party get branded ale in Hogs Back coalition

18 Mar 2015 | By Simon Gwynn

Hog In The Limelight is a temporary rebrand of Hogs Back Brewery’s Hogs Back Bitter for the duration of the election campaign

Parrot Bay spirit drinks

Mail Online to partner with Parrot Bay in £2m Diageo marketing boost

18 Mar 2015 | By Simon Gwynn

The ads feature the strapline ‘Fruity Fun for the Weekend’ and aim to introduce the range to 18 to 25-year-old female consumers

Beer duty hike abolition

Craft beer brewers line up Scottish export deal

17 Mar 2015 | By Simon Gwynn

Glasgow-based wholesaler JW Filshill has signed up 19 Scottish brewers for its export initiative Craft Beer Clan

Budweiser Dream Goal pack shot

Budweiser campaign to help amateur footballers score moment of fame

17 Mar 2015 | By Simon Gwynn

The Dream Goal competition challenges players to submit videos for a chance to star in the beer brand’s spring TV campaign

QCumber web resize

Qcumber premium soft drink brings smaller can to market

17 Mar 2015 | By Helen Gilbert

Qcumber made its debut for Ocado in 2012 and was introduced to more than 700 Tesco stores this January

PG tips

Storm brewing over PG Tips pack size is milking the issue Subscription

16 Mar 2015 | By Vince Bamford

Unlike reductions in confectionery and crisp sizes, the consumer is unlikely to ever notice the difference in teabag sizes

Diageo Shelf Shot

Diageo sees value in price-marked packs for Johnnie Walker

16 Mar 2015 | By Simon Gwynn

The supplier is rolling out 70cl (£16.49) and 35cl (£9.99) bottles of the blended whisky

Bargain Booze Select Convenience

Bargain Booze owner Conviviality joins Association of Convenience Stores

16 Mar 2015 | By Beth Brooks

The ACS said Conviviality’s membership included all stores within its estate, which covers over 600 franchisee-operated stores

Pernod Ricard refreshes look of Malibu premix range

13 Mar 2015 | By Simon Gwynn

Malibu & Cola’s sales rose a quarter last year to £2.26m, while the next bestselling variant – Pineapple – rose fivefold to £1.35m

Whisky barrels

Scotch Whisky Association calls for spirits duty cut

13 Mar 2015 | By Simon Gwynn

After fall in Scotch consumption, SWA blames tax which stands at 78% of price of average bottle

Britvic reception area

Britvic appoints Unilever's Kevin McNair as GB marketing director

13 Mar 2015 | By Simon Gwynn

McNair joined Unilever in 1996 as a graduate trainee and has worked for the consumer goods giant ever since


Spot the difference: soft drinks boundaries are blurring

27 Mar 2015 | By Natalie Brown

Energy waters, juice & spring water blends, fortified drinks… things are being mixed up in bottled water. Here’s how…

Little Miracles

Health matters: Brits splash out on low and no cal drinks

27 Mar 2015 | By Amy North

Despite the battering soft drinks get in the press, the industry is cutting sugar. But how are no and low sugar variants doing? 

Latvia birch 5

Money can grow on trees (or inside them at least)

27 Mar 2015 | By Amy North

Tree waters such as birch and maple could be destined for big things. The Grocer heads to Latvia to find out more about these unusual products

beer and cider

The alcohol industry should prepare for a bumpy election ride Subscription

26 Mar 2015 | By Ian Quinn

The furore over Responsibility Deal reports is threatening to push alcohol back to the front of the election campaign


Palcohol: will US powdered alcohol face PR minefield in UK? Subscription

21 Mar 2015 | By Vince Bamford

“Palcohol would be very divisive as many consumers would not want it to be available,” suggests Vhari Russell of The Food Marketing Expert


Focus on Wine & Champagne: 11 April

04 Mar 2015

Wine and Champagne is in strong growth, with value and volumes up. Look no further than the astounding growth of Prosecco.

Gary Lineker Walkers ad cement

Walkers' ad mistake shows creative boundaries can be difficult

03 Mar 2015 | By Simon Gwynn

The latest Lineker-heavy crisp ad had to be pulled due to complaints

WKD redesign 2015

How traditional RTDs are fighting the rise of the newcomers Subscription

12 Feb 2015 | By Simon Gwynn

WKD is looking to shore up declining sales with a new look as it and other traditional RTDs continue to lose ground to newer products.


I'll drink to that Subscription

23 Dec 2014 | Updated: 06 Jan 2015 | By Ian Quinn

Typical: we learn of one of the biggest industry breakthroughs in cutting the amount of alcohol the nation knocks back through a mistake…

Jack Daniels FB post

Jack Daniel’s racks up £26.3m growth Video

19 Dec 2014 | By Rob Brown

Supermarket spirit sales are booming, and premium brands are taking much of the glory. In our fifth and final video to mark the launch of…


Soft drinks: bottled water sales boom while squash and cordials plummet Subscription

19 Dec 2014 | By Simon Creasey

One of the biggest stories from last year’s Top Products Survey was the phenomenal growth enjoyed by bottled water….

Haig Club

Alcohol: Prosecco tops an uplifting year for alcoholic drinks Subscription

17 Dec 2014 | By Rob Brown

Heroes emerge from the unlikeliest of places at times of war. In the price war, they’ve stepped out of the booze aisles…

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