The ‘Trust Your Tastebuds’ push will centre on billboards advertising Carlsberg Export carrying the messages ‘7/10 prefer Export to Stella – 3/10 can still change their mind’
The new-look pack is intended to incorporate influences of Scandi design and retro 1940s/50s American packaging
The launch also means Innocent is going head to head with Vita Coco, which claims 89% of the UK market and is led in the UK by Giles Brook
It achieved growth across all its regions, and launched in its 50th country during the year
This morning’s PIRU report has caused an industry storm over the effectiveness of voluntary policy on alcohol consumption
Research by the London School of Hygiene & Tropical Medicine said measures on alcohol had been, at best, “ineffective” with actions “poorly reported” by suppliers
Claims that up to 870 million of the 1.3 billion units removed from the market were accounted for by changes to the way HMRC recorded beer data
Pimm’s Summer Crush and Gordon’s Frozen Cooler will be rolling out this month to join the brand’s existing Smirnoff and Parrot Bay pouched products
Brothers Cider is looking to tap the coconut water boom with the launch of a Coconut & Lime cider.
Diageo is further expanding its Guinness brand into the premium bottled beer market with the launch of a golden ale.
The company said it believed existing lack of information led to “confusion” among consumers who wanted to know more
After the Chancellor announced plans to cut duty on beer, spirits and cider in the Budget, we get reactions
The professor leading the Responsibility Deal’s food network has warned the government “cannot afford” to ignore the case for a tax on sugary drinks
Hog In The Limelight is a temporary rebrand of Hogs Back Brewery’s Hogs Back Bitter for the duration of the election campaign
The ads feature the strapline ‘Fruity Fun for the Weekend’ and aim to introduce the range to 18 to 25-year-old female consumers
Glasgow-based wholesaler JW Filshill has signed up 19 Scottish brewers for its export initiative Craft Beer Clan
The Dream Goal competition challenges players to submit videos for a chance to star in the beer brand’s spring TV campaign
Qcumber made its debut for Ocado in 2012 and was introduced to more than 700 Tesco stores this January
Unlike reductions in confectionery and crisp sizes, the consumer is unlikely to ever notice the difference in teabag sizes
The supplier is rolling out 70cl (£16.49) and 35cl (£9.99) bottles of the blended whisky
The ACS said Conviviality’s membership included all stores within its estate, which covers over 600 franchisee-operated stores
Malibu & Cola’s sales rose a quarter last year to £2.26m, while the next bestselling variant – Pineapple – rose fivefold to £1.35m
After fall in Scotch consumption, SWA blames tax which stands at 78% of price of average bottle
McNair joined Unilever in 1996 as a graduate trainee and has worked for the consumer goods giant ever since
Energy waters, juice & spring water blends, fortified drinks… things are being mixed up in bottled water. Here’s how…
Despite the battering soft drinks get in the press, the industry is cutting sugar. But how are no and low sugar variants doing?
Tree waters such as birch and maple could be destined for big things. The Grocer heads to Latvia to find out more about these unusual products
The furore over Responsibility Deal reports is threatening to push alcohol back to the front of the election campaign
“Palcohol would be very divisive as many consumers would not want it to be available,” suggests Vhari Russell of The Food Marketing Expert
Wine and Champagne is in strong growth, with value and volumes up. Look no further than the astounding growth of Prosecco.
The latest Lineker-heavy crisp ad had to be pulled due to complaints
WKD is looking to shore up declining sales with a new look as it and other traditional RTDs continue to lose ground to newer products.
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