As well as seeing Stella’s lager and cider served at the racecourse, the partnership will be supported by outdoor, PR and digital activity
The 5.3% ABV beer is a blend of two parts lager with one part ale, and described as having a “full-bodied malty taste with elements of apricot, Swedish molasses bread and orange peel”
England bowler James Anderson has teamed up with Marston’s to produce 3.8% ABV pale ale King of Swing, which launches in Morrisons early next month
The brand will be hoping to reverse slipping sales, down 27.9% to £3.9m on volume down 40.7%
Survey finds 59% like pizza with wine, 33% pitta and dips, 38% nachos
Pinkster, distilled by G&J Distillers and launched in 2013, is made by steeping fresh fruit in its spirit, resulting in a drink with a light pink hue
The promo, which features on 10-packs of the juice drink, will give shoppers the chance to win a family trip to New York, as well as one of 2000 squishy Minions toys
The group’s total sales were up 8.1% to €4.83bn before currency exchange rates. In the Americas, that growth rate was 18%, while in Asia Pacific, it was 21%.
Cambridgeshire-based Elgood’s Brewery has won a listing in 21 Tesco stores in the East of England for its QE (Quintessentially English) Apple & Vanilla Wheat Beer (rsp: £1.89/330ml).
Diageo’s share price fell almost 3% today after the drinks giant reported declining sales in many regions.
SABMiller’s group net producer revenue (NPR) grew 4% in the financial year from April 2014 to March 2015, the company announced in a trading update today.
UK consumers have almost no interest in using lower-strength drinks to cut down on alcohol consumption, according to a major new study.
Concha y Toro sales have passed $1bn for the first time following a 22.6% hike.
Premium bottled ale (PBA) represents a £104m opportunity for the convenience channel, a brewer’s report has claimed.
Major European wine producers will be allowed to increase their wine growing areas by 1% annually from next January under new rules issued this week by the EC.
From this month until February 2016, every 40-bag pack of Butterworths’ Suffolk Special Blend and English Breakfast Blend will contain one of 25 cards
A Wimbledon-inspired Jacob’s Creek bottle and Havana Club Mojito tin cup are among a range of activity launched by Pernod Ricard to drive sales this summer
The fruit juices are “certified to the highest standards of food production”, said the business, and contain natural vitamins, minerals and at least 30% fruit juice content
The redesigned bottles feature a predominantly white label with colourful watercolour art, a new logo with a bolder typeface, and the message ‘100% squished’
Carrying the message ‘Probably the best poster in the world,’ it featured a Carlsberg dispenser from which members of the public were able to pour themselves a half-pint of the lager
‘The Boldest Glass’ contains a device that turns the surface of the glass into a speaker. Bone conduction is then used to carry sound to the user’s ear.
UK grocery shoppers splashed out £181.8m on the Italian sparkling wine in 2014 - almost twice that of the previous year
York’s Rudgate Brewery has teamed up with Denver-based Hogshead Brewery to create Atlantic Crossing Best Bitter
The ex-Shooting Stars host will depict a new version of the Bombardier Bedford character in a TV ad that launches on 23 April – St George’s Day
How do the calorie reduction efforts of UK soft drinks players compare with those of their counterparts overseas? And how are the steps being taken affecting sales?
In the final part of our video series, features editor Rob Brown tackles the sweetener taste problems soft drinks companies face
We take a peek inside Britvic’s testing lab as part of our sugar and stevia comparison series
Video: Britvic pt 1
Adopting a market tier definition approach means brands don’t waste resources talking to 100% of the ‘market’ regardless of the business issues
Energy waters, juice & spring water blends, fortified drinks… things are being mixed up in bottled water. Here’s how…
Despite the battering soft drinks get in the press, the industry is cutting sugar. But how are no and low sugar variants doing?
Tree waters such as birch and maple could be destined for big things. The Grocer heads to Latvia to find out more about these unusual products
The furore over Responsibility Deal reports is threatening to push alcohol back to the front of the election campaign
“Palcohol would be very divisive as many consumers would not want it to be available,” suggests Vhari Russell of The Food Marketing Expert
Wine and Champagne is in strong growth, with value and volumes up. Look no further than the astounding growth of Prosecco.
The latest Lineker-heavy crisp ad had to be pulled due to complaints