Heineken renews love affair with James Bond

Beer may not be James Bond’s tipple of choice but that hasn’t stopped Heineken again teaming up with 007.

The Dutch beer brand has been involved in the past six Bond outings and has now extended its tie-up with the franchise for another 15 years, starting with upcoming movie Skyfall.

For the first time, Bond star Daniel Craig will participate in the worldwide Heineken campaign – the brand’s activity for previous 007 film Quantum of Solace featured Bond girl Olga Kurylenko.

Heineken’s Skyfall push, which will include activity on Facebook and Google, kicks off in September.