PG Tips' New Ones expanded and rebranded
The New Ones range launched last year by PG Tips is being expanded and renamed.
The original branding had succeeded in driving awareness, said Unilever, but was being changed to Special Moments to emphasise the “link between tea and consumption occasions”.
New blend The Hint of Earl Grey One joins the line-up in February (rsp: £2.69/80 bags), when The Fresh One and The Strong One are expanded into 160-bag packs. The Delicate One is renamed The Evening One.
