Feel Good ties up distribution deal for Isklar

The Feel Good Drinks Co has secured a deal to distribute Norwegian bottled water brand Isklar.

The five-year agreement gives Feel Good sole distribution rights to the brand in the UK and Ireland. Since it launched in 2008, Isklar has been handled by its own UK-based sales and marketing team, but the company said it needed further support “to take it to the next level”.

“Isklar provides unparalleled purity, which makes for a great opportunity,” said a Feel Good Drinks Co spokesman.