Lighter touch to flavour with Volvic Juiced
Danone Waters is expanding its portfolio with the launch of mineral water and juice blend Volvic Juiced.
Rolling out this month in 50cl bottles (rsp: 99p), the drink will be available in Orchard Apple and Cloudy Lemon and is being pitched at consumers who find other flavoured drinks too heavy.
The launch will be supported by a 5,000-poster outdoor campaign, sampling and PoS. Consumers will be able to link to the Facebook page through QR codes.