Ethical porridge: One rolls out its oat range

Just weeks after unveiling its move into bread, ethical supplier the One Brand has expanded into porridge.

Rolling out to Tesco and Sainsbury’s next week, the One Oaty Goodness porridge range will consist of porridge oats (rsp: £1.49/500g), instant porridge sachets (rsp: £1.59 for 10) and instant porridge pots (rsp: 99p). The sachets and pots will be available in two varieties, Original and Golden Syrup. The products, milled by Mornflake, contain no artificial additives, colours or flavours.

Following the One Brand’s ‘like-for-like’ funding concept, sales of One Oaty Goodness porridge will help provide a daily meal of maize porridge for African schoolchildren.

“Sitting down to a hearty meal is something so many of us take for granted,” said brand director Ashley Stockwell. “One Oaty Goodness will provide nutrition to thousands of hungry children.”