Walkers is introducing a limited edition Roasted Onion & Balsamic Vinegar flavour and two new Sensations Selections multipacks to its premium lines.
The two multipacks include Eastern Selection - containing packs of Tandoori Masala Poppadoms, Spare Rib & Five Spice Crackers and Thai Sweet Chilli flavoured crisps - and Crisp Selection. Crisp Selection also contains Thai Sweet Chilli as well as Slow Roasted Lamb & Mint and Sea Salt & Cracked Black Pepper flavours. Both multipacks, containing four bags, will retail at £1.49.
The new Roasted Onion & Balsamic Vinegar will be available in 40g and 150g bag formats (rsp: 40p and £1.35 respectively).
The new flavour and multipacks will be supported by a £2m ad campaign.
Meanwhile, Walkers unveiled a new star-studded TV ad this week, featuring Simon Cowell, Gary Lineker and pop band McFly, to support Walkers Comic Relief limited edition crisps, designed to raise money for Red Nose Day.