Clover Block targets health-aware cooks

Dairy Crest has boosted its butters and spreads portfolio with the launch of a block of Clover.

Clover Block (rsp: £1.50) went on sale in Sainsbury’s last week, having been listed in Morrisons and Asda in late December. The launch will be supported by a Facebook campaign and in-store support.

It was a “tasty, healthier alternative” to block butter, said Dairy Crest. “It is perfect for reduced-fat cooking and baking,” added head of marketing for butters and spreads Louise Pike.