First marketing push for Collective Dairy

Gourmet yoghurt brand The Collective Dairy is gearing up for a £500,000 marketing push.

To date, the company has led all marketing activities internally, primarily relying on Facebook and sampling.

But having secured wide listings in the mults, the company has appointed Holler as its lead creative agency.

Precise details of the push, which will start in April, are under wraps, but it will comprise “a clever sampling mechanic that challenges the digital community” called The Collective Assignments, Holler said.

“Our objective is to make The Collective one of the most loved fmcg brands in the UK in 2012,” said head of planning Jonathan Fraser.