Kelly makes milk hers with breakfast bus campaign

Kelly Osbourne will be the latest celebrity to wear a milk moustache in support of the Make Mine Milk campaign, The Grocer can reveal.

An ad featuring Osbourne, which will adorn London buses from Monday, will carry the strapline ‘breakfast, make-up, wardrobe’.

Milk Marketing Forum chairman Sandy Wilkie said: “Breakfast is the number-one meal for milk consumption, so we felt it was essential to put that front and centre.”