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Cravendale has enlisted the help of the Muppets to give its sales a boost.
The filtered milk brand returned to TV screens this week in a new ad featuring Pepe the King Prawn and Kermit the Frog eating breakfast together next to a bottle of Cravendale milk.
Kermit is also shown promoting the Kermit backpack, which Arla Foods is giving away in return for 20 on-pack codes.
Adam Leyland
Editor of The Grocer since 2006
Liz Hamson
Deputy editor and Critical Eye columnist
Charlie Wright
Online editor and Daily Bread blogger
Tim Lang
Professor of food policy at City University
Kevin Hawkins
Independent retail consultant
Joanna Blythman
Journalist and author of Bad Food Britain
Dr Clive Black
Head of research at Shore Capital
Titania Touché
Acid-tongued PR girl about town
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